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Gensler and The Hive Debut Pioneering Spatial Augmented Reality Experience

Originally published on Gensler On

The immersive new smart space brings physical content to life using augmented reality and natural user interfaces. Image © Gensler


A chance conversation with multi display expert Yahav Ran served as the catalyst for a pioneering collaboration between Gensler and leading interactive agency The Hive.

After only three months of development, including improvements to the space, original code writing, and content development, Gensler’s Los Angeles lobby houses a first-of-its-kind augmented reality experience.


Known as The Hive / Gensler Multi Surface Experience, the installation is designed to engage and inform. This experimental project created by Gensler and The Hive demonstrates the impact of seamless integration between physical space and digital experience.


Watch the results here.


Alan Robles is an experience designer with the Retail Studio at Gensler where he works across all practice areas to support in the design and development of projects to increase the value of the in-person experience.

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